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Kendra’s Origin


Doordarshan Kendra Vijayawada has transformed from the initial setup of Programme Generation Facility Center to full-fledged TV Studio on September 27th 2014 soon after the formation of separate state Andhra Pradesh.

Television Base Production Center was established for SITE (Satellite Instructional Television Experiment) Project conducted from 1975 to 1976. This Experiment was envisaged by Govt. of India to educate rural population by producing and telecasting Area Specific Programmes on the subjects ranging from Agriculture, Animal Husbandry, Health & Nutrition and Adult Education through Satellite. Based on research villages had been selected to install DR Sets (Direct Reception Sets) viewing Telecasts. This experiment was conducted in united Andra Pradesh State and other five states.

These programmes were telecast through “ATS – 6” Satellite borrowed from NASA (National Aeronautics and Space Administration, USA).

On successful completion of SITE Project, these programmes were continued as INSAT project and was telecast through India’s own Satellite INSAT.

Doordarshan Kendra Vijayawada was dedicated to the Nation by Hon’ble Chief Minister of Andhra Pradesh Sri. N. Chandra Babu Naidu & Hon’ble Union Minister Sri. M. Venkaiah Naidu on 27th September, 2014. In addition to the Terrestrial transmission, Vijayawada programmes are beamed through satellite and Cable Networks.

Doordarshan Kendra Vijayawada’s Regional Network in Telugu has taken a new identity as “DD Saptagiri”, on 2nd April, 2003 and the same title is continued even after the United Andhra Pradesh is separad. This service is viewed in India and other parts of the world.



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